Using WordPress To Grow Your Business– Part 2
Just to give you a better idea of the demand for WordPress, last week oDesk (an online staffing marketplace and management platform) published What’s Hot? Skills with Fastest Growing Demand in 2008, and based on job/project listings WordPress came out on top with a 427% increase since last year.
Don Campbell, founder of Expand2Web, says “WordPress is an ideal choice for small business websites.” With a background largely involved in Silicon Valley, he started his company to help Small Business Owners build efficient and strong website and get a steady stream of new customers from Google/Yahoo searches. He are his Top 5 Reasons To Use WordPress for Your Small Business Website:
1. SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners.
2. Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.
3. Extensions – There is a thriving ecosystem of developers creating themes and plug-ins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.
4. Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
Don Campbell and Steve Bruner use Worpdress for all of their clients because of these 5 reasons and more. The list goes on, but the point is simple: It’s Efficient and Effective!